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MarketCulture Introduction Course
Messages from QuestionPro and MarketCulture Leadership
Introduction from Vivek Bhaskaran - QuestionPro (1:59)
Introduction from Sean Crichton-Browne - MarketCulture (3:02)
Message from Sanja Licina - QuestionPro (1:01)
Message from Linden Brown on the purpose of MarketCulture and the MRI (2:49)
Message from Ken Peterson - QuestionPro (1:25)
The Engagement Growth Engine Prologue Podcast (optional "Fun") - Prelude to MarketCulture's new book (LM Notebook)
Module 1 – The Why and What of Customer Culture
What is a Customer Culture? (0:52)
Why is a customer culture so important today? (3:22)
How will your company benefit from having a customer culture? (1:28)
What is the purpose of the Market Responsiveness Index? (1:11)
The MRI Benchmark Information Guide
The MRI Benchmark Information Guide Podcast (Optional "Fun") LM Notebook
Module 2 – The How - Shaping a Stronger Customer Culture
Session 2A: The high-level link between customer culture and business performance Session (1:10)
Session 2B: Which specific behaviors drive business outcomes (1:37)
Session 2C: Why the 8 disciplines model was developed (2:46)
Module 3 - The 8 Disciplines Explained - (Optional)
Customer Insight Discipline (6:06)
Customer Foresight Discipline (6:24)
Competitor Insight Discipline (7:55)
Competitor Foresight Discipline (4:55)
Peripheral Vision Discipline (6:20)
Empowerment Discipline (3:39)
Collaboration Discipline (3:32)
Strategic Alignment Discipline (6:45)
Model 4: Additional Information (Optional)
MarketCulture Global 300 Research Study 2021
The Customer Culture Imperative Podcast - MarketCultures First Book (LM Notebook)
The MRI Benchmark Information Guide Podcast (Optional "Fun") LM Notebook
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