MarketCulture Introduction Course

This course is designed to enhance understanding and provide value to employees who have completed the MRI Benchmark Assessment. The methodology has empowered employees worldwide, to deliver superior customer experiences, ultimately creating value for both themselves, the organization and its customers.

   Watch Promo

This online module comprises the learning material from MarketCulture's Customer-Centric Culture Foundation Course.

Course Summary:

Messages from QuestionPro and MarketCulture Leadership

Module 1 – The Why and What of Customer Culture

Module 2 – The How - Shaping a strong Customer-Centric Culture

Module 3 – The 8 Disciplines of a Customer Culture explained

Module 4 – Additional Information

Participant Benefits
1. To receive a foundational understanding of the practices and tools that can shape your culture around the customer and move the drivers of customer experience forward in your organization.
2. To develop a business case for taking the next step in your organization to strengthen customer culture practices.
3. To gain practical knowledge that you are encouraged to use in your organization.
4. To widen your influence with colleagues and senior leaders through a credible, proven framework, measurement and action system.
6. To see a pathway for you as a professional to gain expertise and higher-level leadership.


Your Instructor


Dr Linden R. Brown
Dr Linden R. Brown

Dr Linden Brown has worked as a management consultant, academic and an entrepreneur in start-up organizations. For more than 20 years he has worked with multi-national firms in North America, Europe and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England) and the University of Technology, Sydney (Australia). Linden has published 14 books on management, marketing and strategy.


Sean Crichton-Browne has wide business experience in how companies develop a focus around customers that helps them to grow and prosper. He has deep knowledge and experience in sales and sales management and has owned and managed his own solutions company for more than 25 years in Sydney. Sean works with MarketCulture clients and accredited partners to identify their needs and what solutions are relevant to satisfying those needs. He has particular knowledge and experience in the service and technology industries.

Dr Chris L Brown is the co-founder of the MRI Benchmark SaaS business and a customer-centric leader, culture, and strategy expert. His award-winning book “The Customer Culture Imperative: A Leader’s Guide to Driving Superior Performance.” is published by McGraw-Hill, New York.
Chris is part of Harvard Business School’s global faculty for Customer-Centric Organizations. He has contributed to the Harvard Business Review, Strategy and Leadership, and CEO Magazine. He is the host of The Relentless Customer Leader Podcast.
Chris received his Doctorate from Pepperdine University in Malibu, California. He is a Beta Gamma Sigma Society member, representing the highest recognition a business student anywhere in the world can receive.
Chris has worked with Vodafone, Google, Blue Shield, and many more.
After 18 years in Silicon Valley, he lives back in his native Sydney with his wife and their dog, Coco.

Course Curriculum


  Messages from QuestionPro and MarketCulture Leadership
Available in days
days after you enroll
  Module 1 – The Why and What of Customer Culture
Available in days
days after you enroll
  Module 2 – The How - Shaping a Stronger Customer Culture
Available in days
days after you enroll

Get started now!