The Self-Assessment Learning Centre

This education portal is designed to help you understand the disciplines required in building a strong customer culture as a leader.

Designed for those who have completed the Self Assessment and want to learn more. This learning site contains videos focused on understanding the 8 disciplines of building a strong customer culture. The team at MarketCulture hopes you enjoy and develop your personal skills to build a stronger customer culture.


Your Instructor


Dr Linden R. Brown
Dr Linden R. Brown

Dr Linden Brown has worked as a management consultant, academic and an entrepreneur in start-up organizations. For more than 20 years he has worked with multi-national firms in North America, Europe and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England) and the University of Technology, Sydney (Australia). Linden has published 14 books on management, marketing and strategy.


Course Curriculum


  Introduction
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  The Purpose of the 8 disciplines including how they link to Business performance and Employee Engagement
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  Discipline 1 - Customer Insight
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  Discipline 2 - Customer Foresight
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  Discipline 3 - Competitor Insight
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  Discipline 4 - Competitor Foresight
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  Discipline 5 - Peripheral Vision
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  Discipline 6 - Empowerment
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  Discipline 7 - Cross Functional Collaboration
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  Discipline 8 - Strategic Alignment
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  Additional Information on the Market Responsiveness Index (MRI)
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  Summary
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Frequently Asked Questions


When does the course start and finish?
The course starts now and is open for 12 months! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have 12 months access to this course - across any and all devices you own.

Get started now!